I recently took part in an online business course and we were encouraged to think about why people don't use our services and how we could overcome these barriers or misconceptions (if that's what they were). I had actually never thought about this, at that point I had been only really speaking with or aiming at people who were already aware and open to idea of doula support. So it really did get me thinking - why wouldn't someone want a doula? Here are some reasons that came to mind: